They were busy with preparations for boarding their flight back to Chennai from Haridwar after the launch of the Namami Gange anthem. Despite that, the Trichur Brothers — Srikrishna Mohan and Ramkumar Mohan — found time to talk to us about the anthem and the journey behind its making.
“It’s been a one-year shoot — we found the entire process fast and methodical. Right from inception, the government was supportive. This anthem is a part of the National Mission for Clean Ganga (NMCG). It is a pet project of our Prime Minister, and we are glad to be a part of this big mission,” says the elder brother Srikrishna Mohan.
The government plans to use the Namami Ganga Anthem to have wider outreach and appeal for the Ganga cleaning project. The anthem will be part of a big publicity drive planned for the project.
The brother’s unanimously say that the anthem is for the country — “River Ganga is just a symbolic representation of all the rivers in India. Most of our water bodies are contaminated. Through this anthem, we wanted to urge the citizens to not pollute the rivers and keep them clean. The video should reach out to every Indian. We, as a country, should stand united to clean the rivers,” states Ramkumar.
The song conveys a beautiful message about cleaning river Ganga. The Clean Ganga project aims to reduce pollution and ensure rejuvenation of the river. The idea is also to maintain minimum ecological flows in the river Ganga with the aim of ensuring water quality and environmentally-sustainable development.
The video has crossed more than 15K views, and the brothers were happy about the outcome — “The response to the anthem was terrific. Many said that they had a ‘Mile Sur Mera Tumhara’ moment after watching the video. We are glad about the response the anthem is receiving,” beams Ramkumar.
“We had shot the video right from the origin of Ganga — that is Gomukh. We travelled to all the five states where Ganga flows. It was an amazing experience for the whole team,” adds Ramkumar.
The beautifully shot video has some breathtaking visuals from five states. “We have also added eight dance forms in the anthem,” says Srikrishna, as well.
The video is conceptualised by the Trichur Brothers and co-directed by them and Chennai-based Deepika Chandrasekaran. This is the first major project for the brothers.
When quizzed whether they would become part of other socially relevant projects too, the prompt reply from Srikrishna was, “Of course, we are up for grabs. We will be more than happy to contribute and be part of socially relevant initiatives like this. Music is the most effective way to mobilise the youth to work for the betterment of the society.”...