Arré, popular multi-genre digital media brand creates a range of contextual storytelling and entertainment using video, audio, graphic-art and text for the new-gen audiences. Founded last year with original content on sub-culture and popular culture to audio-dramas of real life incidents, fiction and more, the platform has created many meaningful stories like Trial By Error | The Aarushi Files, A.I.SHA | My Virtual Girlfriend, etc.
The team has now convinced Isaignani to collaborate with them for video series and a digital film. The ‘digital-first’ film will be a cinematic recreation of his unique and inspiring story with facts about his life and statistics about his illustrious career. Through this the musician plans to connect with his millions of fans on Facebook and have a relationship beyond just film music.
Ilaiyaraja
The legend himself talks about being part of the collaboration — “I come from a small village and have had no formal training in music or any classes from the masters of Indian classical music. Yet, somehow, music flows through me like the natural flow of water or the flow of breeze. Music has done much more for me than I have for music. Music has made me, Ilaiyaraaja. I am looking forward to sharing my musical journey with all my fans and music lovers on Arré and Facebook.”
For a whole generation that has grown listening to his tunes, the maestro has decided to narrate his story. To make the film even more exciting, Arré has teamed up with Mindshare, which is a strategic partner. Joining this initiative is Mindshare, whose specialised content solutions arm Content+ is working with Arré to tell this important story using their deep-rooted expertise and understanding of consumers across the globe.
When asked more about the collaboration, B. Saikumar, Founder of Arré responds, “We are honoured and humbled to be working closely with the maestro whose extensive work and influence know no bounds in geography or language. We are happy to partner with Facebook to ensure that we take this work to millions across India and the world and believe that this is one more important step in the country’s and media’s digital evolution.”
Saurabh Doshi from Facebook adds more on Saikumar’s lines saying, “It is exciting to have renowned musician and maestro Shri Ilaiyaraaja connect with his fans, and for them to be able to see this unique film, on the Facebook platform. Millions of people who are on Facebook will now be able to have the opportunity to get a glimpse into Ilaiyaraaja’s musical journey and his work through this video series on our platform.” More updates on the film regarding the crew and the release are to be revealed soon!
