Mollywood wants to grave a share of OTT pie

The Malayalam film industry, which is known for making some of the best films in the country, and called the best in India, continues to produce a steady flow of severely acclaimed and commercially successful films. The Malayalam film industry has given hits such as Manjummel Boys and 2018 lags in the back of its Telugu and Tamil opposite numbers, which boast large distribution networks for the duration of the North.

The OTT Conundrum

Given Mollywood's artistic and business prowess, one could anticipate that digital structures may be keen to collect rights to those films. Surprisingly, this isn't the case. The agency is grappling with a loss of interest from essential OTT clients. While movies like "Aadujeevitham – The Goat Life" have precise distribution techniques, the broader hassle persists.

Shifting Trends in OTT Purchases

Three years in the past, systems like Amazon Prime and Netflix India had been actively buying Malayalam movies. Today, they have in large part ceased doing so. Presently, SonyLIV and Disney Hotstar display a few interest in Mollywood productions, however even though they provide especially low expenses. While large Hindi films can command charges of hundred-250 crores, Malayalam movies regularly struggle to solidify 15 crores.

The Elite Appeal Dilemma

One feasible purpose for this fashion is that Malayalam films, regardless of their essential acclaim, tend to attract a gap target market of elite cinephiles. OTT systems, driven by the need for mass viewership to justify their investments, would possibly find it tough to justify the purchase of the films.

( Source : Deccan Chronicle )
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