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Game on Mohanlal's film

The Pulimurugan 3D game based on the upcoming Mohanlal-starrer marks the beginning of a novel promotional technique in Mollywood.

At a time when the gaming industry is booming in Kerala, a group of youngsters have come up with a 3D game targeting movie aficionados. The new game developed by the Kochi-based Csharks is inspired by the upcoming movie Pulimurugan starring Mohanlal. Directed by Vysakh, Pulimurugan is an adventure film that narrates the story of a wild hunter played by Mohanlal. The Pulimurugan 3D game was released by the actor last Friday.

Eldhose P. Mathew, CEO of the firm, claims that the Pulimurugan 3D game is the first of its kind in Kerala. “The gaming industry is growing in India. Games are now used as tools for learning, training and marketing. It has turned out to be an effective medium to reach out to the masses,” says Eldhose. “In the West, the game industry is almost saturated. India is the next market,” he adds.

The primary objective of the Pulimurugan game is to promote the movie. “This is a small step. It was our wish to do a game on Mohanlal. However, that didn’t happen. In Pulimurugan, we found the potential for a game. It is an action-packed movie and Mohanlal plays the title. For a game developer, that is the catch. There will be limitations in other genres. When we discussed the idea with the production team and the actor, they were happy to be a part of this venture,” explains Eldhose.

The team took the core element of the movie for developing the game. “The fight between Pulimurugan and the animal is the gameplay. The game is played with 3D models of the actor and the animal,” he says.

It received mixed reviews from users. It was a conscious decision from the team to make the game simple as it is not just meant for the hardcore gamers. “Pulimurugan game is not a level-based one we are acquainted with. It is an achievement-based one. In the movie, the character played by Mohanlal uses weapons such as spear and knife. As the game proceeds, the player can unlock each weapon, which would be an achievement. Right now, it has six achievements. We will update it later.”

The game is now available on Android platform. The makers have plans to extend it to iOS by next week.

( Source : Deccan Chronicle. )
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