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Entertainment Mollywood 16 Oct 2017 Embracing the Malaya ...

Embracing the Malayali charm

DECCAN CHRONICLE. | BALAJEE C R
Published Oct 16, 2017, 12:00 am IST
Updated Oct 16, 2017, 1:21 am IST
Popular personalities open up about why Kerala’s pop culture is being received wonderfully in Tamil Nadu.
Jimmiki Kammal cover version and Bangalore Days.
 Jimmiki Kammal cover version and Bangalore Days.

It’s safe to say that the Malayalam pop culture is increasingly becoming an integral part of the Tamilian lifestyle too. Initially, movies like Bangalore Days and Premam became a sensation of sorts in our state — Nivin Pauly’s sartorial choice in the latter was lapped up by namma ooru youngsters and the songs from these films dominated in school and college cultural events. Soon, quirky cover versions of songs like Jimmiki Kammal and I’m a Mallu were also equally embraced by the Tamil millennials.

While social media has paved the way to this trend, many feel that the main reason for such a huge reach is because Malayalam films are progressive and positive. But a few also argue that this is not a new phenomenon at all.

 

Actress Anupama Parameshwaran, who has become audience’s favourite post her appearance in Premam, feels, “I think the reason why Malayalam films and songs are becoming a craze in Tamil is because they are very unique. Most of the songs are simple, but have got catchy lyrics and are also shot beautifully.

There will not be many over-the-top performances by actors too; everything is subtle and are to the point. Even the composers in the Malayalam film industry are experimenting with the lyrics and songs these days.”

The actress, who was seen in Dhanush’s Kodi, states that Malayalam films have been watched with a lot of excitement by Telugu and Tamil audience — “I’ve noticed Telugu and Tamil people following Malayalam films very closely and are updated about M’wood’s developments.”

 

Sanam adds, “We’re canning most part in Mawlynnong village. When the heroine encounters certain predicament, she travels to Chennai and what happens from there forms the crux of the story. Tharshan, a Sri Lankan model, debuts as the hero. A host of actors like Pandiayarajan, Ramesh Thilak, Karunakaran, Abhishek, Arjunan comprise the rest of the cast.”

The Srimanthudu actress says that locations where they are shooting are almost a character in the movie — “We are shooting in Kadenkala, Borhill, Riatarlong and Dawki which are virgin locales untouched by Indian cinema.”

 

Sriram Santhosh, an assistant to PC Sreeram, cranks the camera and Sam CS has been roped in for music. The movie will go on floors next week at a grand event, where the Chief Minister of Meghalaya, Mukul Sangma, is set to take part.
“As a banner, Reeling Bucks is committed to make quality films in future,” Sanam signs off.

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