Masoom Minawala’s presence at Cannes underscores her role not just as a style icon, but as a cultural bridge.
Cannes, France May 2025- Masoom Minawala returned to the Cannes Film Festival red carpet for the sixth consecutive year, once again using the prestigious platform to spotlight Indian craftsmanship. The global influencer is no stranger to making powerful sartorial statements — and this year was no exception.
For her first look, she chose a custom strapless gown by designer Arpita Mehta; Minawala paid tribute to the rich textile legacies of Gujarat and Rajasthan. The sculpted silhouette was brought to life with intricate mirrorwork, gold Kasab, and Cutdana embroidery, arranged in a geometric layout with delicate floral accents. Rendered in soft tones of beige and gold, the ensemble balanced grandeur with restraint. A metallic sash neckline added a touch of old-world glamour, completing a look that was both rooted in tradition and globally resonant.
Minawala, who also appeared on the red carpet as an ambassador for Indian fashion, showcased a second, equally commanding look — a custom creation by Kolkata-based Reik Studio. The ivory silk jumpsuit, paired with a sweeping cape, nodded to the clean lines of 20th-century French couture while remaining deeply grounded in Indian techniques. Hand-embroidered over 600 hours using micro pearls, enamel roses, and uncut shells, the ensemble stood as a quiet celebration of slow fashion, texture, and detail.
At a time when conversations around fashion are increasingly global, Masoom Minawala’s presence at Cannes underscores her role not just as a style icon, but as a cultural bridge. A mother of two and a vocal advocate for Indian designers, she continues to shape how Indian fashion is viewed — not as a niche category, but as a powerful, evolving force on the world stage.
