Though multiplexes are plotting ways to lure moviegoers who have been binge-watching OTT movies during the lockdown, the situation still looks somewhat bleak. While there are several corporate online platforms, independent platforms are springing up in K’town, aiming at small budget films.
The success of The Ally's new Theatre-at-Home platform, a pay-per-movie application, which streamed RGV’s Nanga recently, has prompted many Tamil producers to give it a try.
According to the app developers, many Kollywood filmmakers have approached them to re-release their new movies. Yet another reason they cite is that there’s 100% transparency on the transactions in real-time and also, it helps prevent piracy.
Atharva –Anika Sotis's Semma Bodha Agaathe, Thilagar, and Bose’s Kannimadam. Devadoss and Kallan are some of the new movies which will be streamed on The Ally.
GenY producer/filmmaker CV Kumar has announced another initiative named Regal Talkies. “I have been toying with this idea for some time now. A theatre-to-home technology, this makes the movie watching experience a pleasurable one. I am planning to launch this in July and I already have many enquiries,” says Kumar.