Vijay and Keerthi Suresh starrer Bairavaa teaser recently clocked in over 10 million views. The teaser was praised for its rich visuals and several ‘mass’ elements. Apart from dialogues, it was Vijay’s costumes that stole the limelight. Now, replications of these shirts and T-shirts will be available in several textile stores across Tamil Nadu.
Talking about this initiative, costume designer NJ Sathya reveals, “Fans were continuously thronging my social media profile, asking me to officially sell the shirts. So, we have come up with 400 limited edition shirts that will be initially available in Chennai, Coimbatore, and Tiruppur. The price of each shirt will be Rs 1,500 and the fans have three shirts to choose from.”
Sathya, who has worked in over 25 films, is extremely proud that his designs are loved by all — “The polka dot shirt is very expensive and we sourced the materials from different parts of the country. We didn’t want to compromise on the quality of the replicated shirts as well. So, we have retained 80 percent quality in the newly designed ones.”
He further added that the Bairavaa team will sell more shirts during the release. “We do not want the craze to die down even before the film’s release. So, based on the reception, we will release other works during Pongal,” he concludes.
NJ Sathya is now working on STR’s AAA, Vishal’s Kaththi Sandai and Irumbu Thirai, Jai’s Balloon, Sasikumar’s Balle Vellaiya Theva, Raghava Lawrence’s Shivalinga and more.