A new association, a first of its kind in Tamil cinema for film financiers, named South Indian Film Financiers Association (SIFFA), was formed recently with top distributor, theatre owner and financier Tirupur Subramaniyam as its head. While Arun Pandian will be the secretary, Anbuchezian will be the treasurer.
The association promises a lot of good things to the film industry, saying they will call the producers of films which got jinxed due to financial crisis and those facing release trouble and finance them to solve issues.
It states that actors, actresses and directors should not go to other films after taking advance from a producer without completing the film they committed to. SIFFA will not cooperate with those who do not abide by this. This is applicable to producers also who have taken finance and hop from one film to other and that those producers who default returning money should stop blaming financiers.
