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A first for Shruti, and any other actress!

The vedalam star becomes first to lend her vocals to an ad jingle, for a brand she endorses.

Shruti Haasan is back to her first love — singing! After crooning for film songs and independent albums, the gorgeous lady has now lent her vocals to a rock number that shows off her range, for an ad commercial with Shankar, Ehsaan and Loy’s music. If industry sources are to be believed, it is for the first time an Indian actress is lending her vocals to a jingle for a brand she endorses.

Sources say that when she signed up for a chocolate brand endorsement, the creative team wanted Shruti to sing the jingle as they felt she would do 100 per cent justice to the high-tempo rock feel of the jingle. Moreover, her looks in the commercial are said to be completely edgy; very close to a real rock star’s persona.

Shruti has already collaborated with the trio on her previous film D Day, as well as an independent single earlier with Ehsaan and Loy — and is said to share a good rapport with them. Therefore, she gave her nod to croon to their tune. Much to everyone’s surprise, the 7aum Arivu actress recorded the song in less than two hours’ time. Though we could not get in touch with Shruti, her spokesperson confirmed the report.

( Source : Deccan Chronicle. )
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