Kajal, Tamannaah, Trisha caught in a bind

With glam diva Kajal Aggarwal's maiden female centric movie 'Satyabhama' failing to draw in crowds, while actress Anjali film ‘Geetanjali Malli Vachindi’ crashed at the box office, it looks like 30-plus divas are having a tough time. Even Trisha has to wait for quite a long time, before signing a film 'Vishwambhara' with Chiranjeevi in ‘Viswambhara’. Whereas, Samanatha is doing female centric movies like 'Maa Inti Bangaram’ to extend her career. “Actresses after a certain age do have limited choices. They have to look for female-centric movies since some heroes will shy away from working with them. No doubt, glam divas who are above 30 or 35 plus have to toil hard and find it hard to get plum roles,” admits producer Lagadapati Sridhar.

However, producer Vishnu Induri has a different take. "I don't think age is a factor for talented and experienced actresses. Probably they want to do varied roles and try out something different amidst their roles in commercial movies," says producer Vishnu Induri, who claims that glam divas would be part of big ticket entertainers in the days to come. "I think few of them will be ruling the roost for a few more years considering their charm and popularity," he adds.

Recently, 39-year-old Anushka returned with a romantic entertainer 'Miss Shetty Mister Polishetty' to avoid being typecast as a heroine who loves to be flag-bearer of lady-oriented films. "'Anushka has transcended varied barriers with her immense talent and she has proved her mettle in both star studded movies like 'Bahubali' and lady-oriented film 'Rudramadevi'. Even other actresses are still in the reckoning by doing films with big stars like Chiranjeevi, Balakrishna and others," says Hemanth Madhukar, who urges talented divas to explore both star-driven and women-oriented movies. "They have to strike a proper balance between these two genres and extend their careers since they have their own fan following," he adds.

With young heroes reluctant to share screen space with senior heroines, actresses like Anjali, Trisha and now Tamannaah are exploring digital space. "Digital platforms are on par with the big screen in terms of good content and reach, so OTTs are happening and rocking. They are independent of cinema and carving a niche for themselves. No doubt, actresses are catching up with it and enhancing their brand equity and also fan base," points out Vishnu.

( Source : Deccan Chronicle )
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