Entertainment Hollywood 27 Jun 2019 Meet Joey Hickson: T ...

Meet Joey Hickson: The face behind 20 Million followers network

DECCAN CHRONICLE.
Published Jun 27, 2019, 10:48 am IST
Updated Jun 27, 2019, 10:48 am IST
Hickson`s success story is enough testimony that good things often come to those who prepare well for it.
Joey Hickson.
 Joey Hickson.

Influencer marketing continues to advance, with the latest brand success stories exploding every day. Typically, when you utilize social media properly, you get to identify potential customers, and they get to recognize you.  You build authority and trust with your feedbacks and create loyalty by getting personal as opposed to getting creepy. This may lead in the sale today or years down the line. Usually, each influencer manages or owns millions of audiences, with multiple managing over 10-20 million. Yes, 20 million Instagram followers and Joey Hickson is the master.

Joseph Kenneth Hickson commonly known as Joey Hickson was brought up in San Mateo, California. Later he was admitted to El Camino high school located in Sacramento, CA and graduated with a high school diploma. He is a single father of two kids Gianna and Mason, and despite being a single dad, he still manages to raise his family and run his busy businesses.

 

Joey Hickson worked in a tech firm, Citrix as a Senior Sales Representative and a mentor or trainer for new hires. The job allowed him to work from home, which gave him flexibility. Therefore, when the Instagram app came out, he was able to spend a lot of time when he wasn’t working on learning the app. Being one of the early adopters on the platform, Joey was able to use that first adaption to grow his network.

Currently, he is the CEO of a competitive marketing agency situated out of California. Joey works on multiple brands, athletes, influencers, and musical artists. He has also had clients such as Gary Vee, Cody Sperber aka the clever investor, Cody Alt, Matthew Morgan, Jason Vedadi, fashion nova, FitTea, happy tea, Shredz, Flo Rida, Empire Records, Capitol Records, lots of music artists since he owns one of the largest music Instagram accounts @singers.

Growing that a massive number of following isn`t easy. It requires the right strategy, persistent and integrating social media with your marketing. For example, Joey advice the wannabe marketing influencers to be patient, because it has taken him about ten years to grow such an extensive network and be responsible for the growth of many individuals` stardom to fame.

One of the secrets that Joey has employed over the years is to provide value to his followers. Most people often don`t realize how much effort building an excellent social media pages takes. To acquire a huge following, you must be ready to do what others avoid doing, which is dedicating effort and time to mastering your craft. Be unique. Be appealing. Offer value.

Hickson`s success story is enough testimony that good things often come to those who prepare well for it. And there is a power in starting small because it is those small clients that will eventually become your long terms clients, and even help you scale your business to the next level.

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