'Beauty and the Beast' trailer breaks record, becomes most viewed of the year!

16 Nov 2016 8:29 AM GMT

Emma Watson's 'Beauty & the Beast' trailer has been viewed more than 27 million times in just 24 hours!

A still from the trailer.

Mumbai: The trailer for Emma Watson's new ‘Beauty & the Beast’ movie has broken ‘Fifty Shades Darker’ record for the most views in 24 hours.

The Disney teaser has been checked out over 127.6 million times since its release online on Monday, reported Ace Showbiz.

‘Fifty Shades Darker’ beat ‘Star Wars: The Force Awakens’ record with 114 million views in its first full day earlier this year.

According to Disney bosses, 27 million of the trailer's 127 million-plus views were generated from Watson's Facebook page.

Watch the trailer here:

( Source : PTI )