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Leonardo DiCaprio to invest in eco-friendly shoe line

The 43-year-old actor and environmental activist is a new investor in the shoewear brand Allbirds, the company announced on Wednesday.

Leonardo DiCaprio has made yet another eco-friendly decision and this it is an investment, reports JustJared.com. The 43-year-old actor and environmental activist is a new investor in the shoewear brand Allbirds, the company announced on Wednesday.

“Creating sustainable consumer products requires a deep commitment from brands that understand the role they have in helping solve our environmental crisis. Allbirds is on the forefront of developing new materials that will serve as a model for the footwear industry. This kind of innovation is crucial for creating a more sustainable future. I am proud to join the company as an investor,” Leo said.

While most shoe soles are made from plastic foam, Allbirds has developed SweetFoam, “a comfortable and sustainable alternative” made from renewable
sugarcane.

( Source : deccan chronicle )
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