Green Gold Animation Partners With EBG Group To Launch Chhota Bheem Cafes
Featuring Chhota Bheem, Chutki, Mighty Raju, and more, it brings the Green Gold universe to life through interactive play zones, storytelling corners, licensed merchandise, and engaging activities.
Hyderabad: Green Gold Animation, the creator of the popular kids’ franchise Chhota Bheem, is stepping into the food and beverage space with plans to launch a chain of Chhota Bheem-themed cafes across India.
The company will open its first two pilot outlets in Hyderabad this year and has set a target of nearly 50 cafes by next year. Over the next five years, Green Gold, along with its partner EBG Group, plans to invest about ₹200 crore in the outlets. Of the Rs 200 crore proposed, some will be via the company-owned company-operated model and others through the franchise route.
“The cafes are designed to be family-friendly spaces where children, parents and even grandparents can find something to enjoy,” said Rajiv Chilaka, CEO, Green Gold. “We want to ensure a safe environment with healthy, tasty and nutritious food options, especially for children.”
The menu will feature a mix of Indian, Middle Eastern and Western cuisines. Notably, 'laddus' — synonymous with the Chhota Bheem character. While most outlets will be vegetarian, some will offer chicken-based dishes depending on location.
In addition to food, the cafes will also retail Chhota Bheem merchandise, including apparel, toys, school bags and themed dining accessories. The cafes will be positioned as affordable family destinations, with prices varying by location.
