From Laapataa Ladies to Loveyapa: How OTT Is Giving Underrated Stories a Second Life
Films like 12th Fail and Loveyapa are finding their audience on streaming platforms, reshaping what success means in Indian cinema
The Indian film landscape is undergoing a quiet but powerful transformation. In a time when box office numbers often dominate conversations, it’s the digital screens that are giving underrated stories the attention they deserve. From 12th Fail to Laapataa Ladies, and now Loveyapa, OTT platforms are redefining how we perceive and value storytelling.
Khushi Kapoor
Khushi Kapoor’s performance in Loveyapa — her theatrical debut — is winning hearts all over again after the film's OTT release. While the rom-com had a lukewarm reception in theatres, often overshadowed by social media trends and viral moments, the streaming release has allowed viewers to rediscover its sincerity. Kapoor, in particular, has been praised for her natural, nuanced portrayal of a bubbly, grounded character. Whether in playful scenes or emotional ones, she brings authenticity that resonates.
Streaming is offering space for films like Loveyapa to breathe. Unlike the fast-paced scroll of theatrical hype and social media noise, OTT gives viewers the chance to sit with a film and form their own opinions. The recent wave of appreciation online shows that when viewers are given time and freedom, they often respond with sincerity. OTT, it seems, is becoming the true stage for stories that deserve to be seen — and felt.
