111th Day Of Lockdown

Maharashtra25442714032510289 Tamil Nadu138470895321966 Delhi112494899683371 Gujarat41906291982046 Karnataka3884315411686 Uttar Pradesh3647623334934 Telangana3467122482356 West Bengal3001318581932 Andhra Pradesh2916815412328 Rajasthan2439218103510 Haryana2124015983301 Madhya Pradesh1763212876653 Assam168071089541 Bihar1630511953125 Odisha13737875091 Jammu and Kashmir105135979179 Kerala7874409532 Punjab78215392199 Chhatisgarh4081315319 Jharkhand3760230831 Uttarakhand3537278647 Goa2453120714 Tripura206714212 Manipur16098960 Puducherry141873918 Himachal Pradesh121391610 Nagaland8453270 Chandigarh5594178 Arunachal Pradesh3601382 Meghalaya295452 Mizoram2311500 Sikkim164810
Entertainment Bollywood 31 May 2020 Laxmmi Bomb stuck in ...

Laxmmi Bomb stuck in limbo

AGENCIES
Published May 31, 2020, 8:08 pm IST
Updated May 31, 2020, 8:08 pm IST
Akshay Kumar is waiting for a major OTT platform to blink on the price for releasing the film, in spite of requests for theatrical release
Akshay Kumar
 Akshay Kumar

The deal on the Akshay Kumar starrer Laxmmi Bomb is almost done. While the monetary aspect of the deal is still pending, the agreement is also stuck in limbo due to a fervent appeal from the fans to release the film in the theatres, after learning that the film will release on OTT platform.

“Laxmmi Bomb was the first big film which was approached for an OTT deal. With the film being an offbeat subject, it was being thought that it was a cakewalk, but the bomb didn’t burst that early. The makers have been negotiating for a good price, which started at `130 crore and has now come to `125 crore.

 

The fact of the matter is that Akshay obviously wants to give the impression that his film can make a certain amount of money in profits for the producers, which will help him sustain his brand equity.

On the other hand, the fans are not really keen that a film starring Akshay should release on a digital platform. So they are taking their time to finally ink the deal and make the announcement,” says a trade source.

Sources also add that a leading filmmaker also advised Akshay against an OTT release, but the monetary compulsions of the project will make the film end up on the digital platform.

 

“The interest on the monies invested will keep accruing with the delay. They should have been counting the box office collections now, a week after the release on Eid,” adds the source.

The question is, who will blink first?

Directed by Raghava Lawrence, Laxmmi Bomb is the remake of Tamil hit Muni 2: Kanchana and also stars Kiara Advani in the lead.

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT