Anushka becomes first female face of PM Narendra Modi's Swacch Bharat Abhiyan
Deccan Chronicle | DC Correspondent
The MoUD has chosen Anushka Sharma for the campaign based on her popularity among the youth, especially women.
Anushka is the perfect choice for the cleanliness campaign as people relate to her.
Mumbai: After Amitabh Bachchan, it’s Anushka Sharma, who will be representing PM Narendra Modi’s cleanliness campaign, 'Swacch Bharat Abhiyan'.
The Ministry of Urban Development (MoUD) has chosen the actress, based on her popularity, to spread the awareness nationwide, especially among women in rural and semi-rural areas, and believes that she is a perfect choice for the campaign as people relate to her.
A source informed Mumbai Mirror, "In these places, it’s the men who resist the idea of building toilets while women really need them in light of health and safety concerns in open spaces like fields and farms. In her films, Anushka has always played inspiring female characters so the government believes her voice will resonate with women."
You make our country proud, Anushka!