Entertainment Bollywood 30 Nov 2017 The flop show of mov ...

The flop show of movies continues at the box office

AGENCIES
Published Nov 30, 2017, 12:11 am IST
Updated Nov 30, 2017, 8:45 am IST
We speak about Rs 100 crore and Rs 200 clubs, there are films that have released this year that haven’t even managed to touch Rs 10 crore.
100 crore club vs 10 crore club.
 100 crore club vs 10 crore club.

Mumbai: At a time when we speak about Rs 100 crore and Rs 200 clubs, there are many films that have released this year that haven’t even managed to touch Rs 10 crore at the box office despite huge promotional budgets.

The latest casualty is the Pahlaj Nihalani presented film Julie 2 which only managed to touch the Rs 50 lakh mark and did not even manage a Rs 1 crore collection in the first weekend. Sequels didn’t prove to be a game-changer this year.

 

Aksar 2, which clashed with Tumhari Sulu the previous week, has managed Rs 2.44 crore only after the first week. Shaadi Mein Zaroor Aana, which starred the flavour of the season, Rajkummar Rao, has managed to touch Rs 6.50 crore only till date.

Amitabh Bachchan’s Sarkar 3, Shraddha Kapoor’s Haseena Parkar, Sanjay Dutt’s Bhoomi, Saif Ali Khan’s Chef, Arjun Rampal’s Daddy, Sonakshi Sinha’s Noor, Ayushmann Khurrana’s Meri Pyaari Bindu among others tanked at the box office.

Fact of the matter is that  films have not lived up to their hype. “Promotions do not necessarily mean that films will do well. There are films that are victims of a bad release time. Plus audiences reject films with bad content,” explains a trade source.

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