Two days prior to an award function, stylist Tanya Ghavri received a call from Kareena Kapoor. The actress wanted a structured dress, something that would flatter her post-pregnancy body. Tanya’s task was to find a gown that would get all ticks from her client. 80 karigaars worked on it for a day, to get it ready in time for the award ceremony. Kapoor walked the red carpet in a midnight blue flared gown with a stunning plunge and full sleeves — the outfit complimented her frame well. For her stylist Tanya, it was a job well done.
“Actors and people living public lives often get photographed and featured. While they are experts in their fields, they need a fashion styling expert to put looks together for them as it makes their lives easier. Looking good and fashionable is always good for your brand value,” says Ami Patel, stylist to Priyanka Chopra, Alia Bhatt and Kangana Ranaut.
So when Tanya had to curate Jahnvi Kapoor’s look for Dhadak promotions, her brief from producer Karan Johar was to keep her look as close to the character she is portraying in the film. “Her promotion schedule was hectic and she was always asked to perform on Zingaat. So I had to factor in costumes that would allow her to move freely,” says the stylist.
While most actors have their go-to stylists, many prefer consulting freelancers for a specific assignment. For film shoots, the film’s producer usually covers their remuneration or by the organiser of the event the star is to attend. This fee can go up to a lakh, depending on the level of detailing and specifications. Most stylists are often given an actor’s schedule well in advance by their teams. But there are also times when a last-minute event may crop up.
Power of perception
When Parineeti, who has often being targetted by the fashion police in the past, went from flab to fab, her image went for a makeover too. Sanjana Batra, her stylist collaborated with the actress to push the envelope in order to evolve her distinct sense of style.
“When Parineeti signed me up, she was looking to experiment with new looks and silhouettes. She is at her fittest and her sense of dressing is young and chilled out,” says Batra.
Nurturing symbiotic relationships
The relationship between celebrity stylists and designers is symbiotic. While emerging brands seek exposure, stylists aim to uncover and work with fresh design to meet the demand, which can help their clients build their personal style.
Brand value and instagram
So does all the social media criticism affect their choice of outfits and look for their clients? “I do keep a tab on the responses in social media and if most of them are dissing a look, I do pay heed. All of them can’t be wrong,” says Tanya in regards to Ranveer Singh’s out-of-the-box fashion sense has got him trolled umpteenth times in social media.