Mumbai: Shah Rukh Khan understands business like no one does, and that's been evident in his promotional tactics for his films.
While he chose to keep it mellow with a film like 'Fan,' where he needed the content to speak for itself, he's gone all out for a film like 'Raees,' promoting the film every second of the hour.
The actor, who'd taken a train ride to Delhi from Mumbai via Gujarat, where his film is set in, causing some serious hullabaloo, fan frenzy, and a death, has been lauded for his recent choice of films.
The superstar was dancing away with the Sikh battalion of the Indian army, while the nation had finally embraced his movie with open arms.
The superstar did the Bhangra with Sikh dancers, in his own inimitable style, as they remained charmed by the much loved actor.
He also did his iconic 'Chaiyya Chaiyya' jig with the army-men, much to their amusement.
'Raees,' released alongside Hrithik Roshan's 'Kaabil,' today. Whilethe former had a phenomenal opening, 'Kaabil' couldn't live up to its box-office expectations, despite terrific reviews and word-of-mouth.
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