Internet marketing has radically changed the way brands are managed and marketed. Establishing, developing, and maintaining the online presence of brands can prove to be a sustainable solution to drive awareness, engagement, growth, and even conversions. However, internet marketing can only work wonders if executed by the right people using the right strategies. While most internet marketing activities we see today are executed by agencies and organizations specializing in the field, but there are a few individuals who have succeeded as solo marketers and been instrumental in driving brand growth, single-handedly. One such is Alan Lazar.
Alan started his career as a telemarketer and ran a call center in Delhi, India, with 330 employees. From there, he transitioned into internet marketing and traffic arbitrage. It helped him generate seven-figure revenue which motivated him to continue striving on his new career path. During this time, Alan worked on various products with high-profile clients like Tai Lopez, Lewis Howes, Dean Graziosi, and Ed Mylett. He has also been an investor in the snack brand ‘Pig Out Chips’ from Outstanding Foods, known for their vegan bacon chips.
Through his work, Alan has generated hundreds of millions of dollars for his clients and helped their brands grow exponentially. He used his natural knack for marketing and combined it with smart internet strategies, thus becoming an expert in online paid marketing. Today, he is referred to as “The man behind the brand” by his clients and peers.
The art and science of marketing can be overwhelming, even for seasoned professionals. But Alan Lazar has proved to be an entrepreneur who can develop, direct, and manage his company single-handedly.
On achieving more than most as a solo internet marketer in this competitive industry space, he says, "I live by two simple principles. One, I always try to see the best in people and that is why I can trust and invest in them, which ultimately brings out the best results. And two, I have learned in life to have a vision which is greater and bigger than just making profits, and it is about helping people and serving a higher purpose. While I might not be directly sending out the message, I associate myself with people who can recognize this vision and inspire me to do what I do and succeed."
The secret to his success is to understand the finer nuances of the clients and their needs, which might not be apparent but makes all the difference to the brand image.
