Alia Bhatt is the leading brand in Bollywood

After signing Inshallah with Salman Khan, she is the ‘thing’ now.

Mumbai: At present, Alia Bhatt is the number one brand in Bollywood. The actress has become the most sought-after person from the Bollywood industry giving the numero uno Deepika Padukone a tough fight.


The 26-year-old actress has eight films in her kitty, which is unheard of in recent times for an actress who does not merely play ‘heroine’. The film trade and the exhibitors are gung-ho about Alia.

“After signing Inshallah with Salman Khan, she is the ‘thing’ now. How many actresses have a line-up of films similar to what Alia has? She is working with makers she wants to work with and on scripts that she wants to do. Forget actresses, barring two or three stars like Akshay and Ajay Devgn among others, no one has a line up of films as she has. While she has Abhishek Varman’s Kalank and Ayan Mukherji’s Brahmastra scheduled to release this year. She will next be shooting for Rajamouli’s RRR followed by Karan Johar’s Takht, Mahesh Bhatt’s Sadak 2, Neeraj Ghaywan’s next on the Arunima Sinha story besides her commitment to Ashwiny Iyer Tiwari for her next,” says our source.

What it effectively means that any project starring the actress is blindly greenlighted by any studio to bankroll it. “Now, we do not have the same kind of belief even in a Salman Khan or a Shah Rukh Khan project. But, an Alia film is always a yes, also because we trust her instincts,” says an executive from a film corporate.

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