107th Day Of Lockdown

Maharashtra2305991272599667 Tamil Nadu122350741671700 Delhi104864781993213 Gujarat38419273131994 Uttar Pradesh3115620331845 Telangana2953617279324 Karnataka2887711878471 West Bengal2482316291827 Andhra Pradesh2381412154277 Rajasthan2221216877489 Haryana1936414505287 Madhya Pradesh1634112232634 Assam14033872724 Bihar139789792109 Odisha11201740767 Jammu and Kashmir92615567149 Punjab71404945183 Kerala6535370828 Chhatisgarh3526283514 Uttarakhand3305267246 Jharkhand3192217022 Goa203912078 Tripura177313241 Manipur14357930 Puducherry120061916 Himachal Pradesh110182510 Nagaland6733030 Chandigarh5234037 Arunachal Pradesh2871092 Mizoram2031430 Sikkim134710 Meghalaya113451
Entertainment Bollywood 23 Mar 2017 Anushka Sharma takes ...

Anushka Sharma takes social media by storm with her wacky Phillauri promotions

DECCAN CHRONICLE.
Published Mar 23, 2017, 1:49 pm IST
Updated Mar 23, 2017, 1:50 pm IST
Anushka has been omnipresent in the form of her ghostly character Shashi.
The film, which also stars Diljit Dosanjh and Suraj Sharma in the lead roles, releases on March 24.
 The film, which also stars Diljit Dosanjh and Suraj Sharma in the lead roles, releases on March 24.

Mumbai: ​​Anushka Sharma has been promoting her upcoming second production, ‘Phillauri,’ all guns blazing, and thanks to a tremendously successful social media campaign, the film has generated ample buzz.

Given that the storyline of the film Phillauri revolves around the friendly spirit Shashi, the marketing strategy was built on playing with the characteristic traits of the spirit – she was invisible and she was omnipresent. The campaign #ShashiWasHere saw Shashi (Anushka Sharma) respond to the posts commenting about generic posts and current trends and viral memes. The actress also collaborated with eminent Bollywood personalities like Kapil Sharma and Shah Rukh Khan to create hilarious videos that instantly went viral.

 

​​The team has also used the 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country. This is the first time ever that 3D Hologram projection is being used to promote a film in India.​​

Anushka also interacted with fans on a video call while remaining invisible. Anushka made calls to fans every week to talk to them about ‘Phillauri’ as Shashi, through a dedicated WhatsApp number.

The film, which also stars Diljit Dosanjh and Suraj Sharma in the lead roles, releases on March 24.

 

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT