Living in a paparazzi-dominated city and being photographed every time you go to the gym, airport, restaurant, or a red carpet can be a tad disconcerting. But with time, Bollywood stars have realised that they could use the paps for the benefit of their films, as exemplified by the cast of War.
Tiger Shroff has been promoting War with T-shirts trolling Hrithik Roshan’s past films, and Hrithik too has been wearing T-shirts with memes making fun of Tiger’s films. “It is a good marketing strategy, but this is not really an original idea.
This seeks inspiration from Priyanka Chopra’s husband Nick Jonas and his friend John Stamos, who printed each other’s pictures on their tees to promote each other’s musical endeavours. However, their pictures are all over on the social media platforms now,” says a movie business analyst.
While the paps will be smiling over their catch, the producers may well laugh their way to the bank....