Ekta Kapoor at Jagran Film Festival: I enjoy making Naagin much as promoting Lipstick

DECCAN CHRONICLE
Published Sep 22, 2018, 4:35 pm IST
Updated Sep 22, 2018, 4:35 pm IST
Ekta recently graced the event of Jagran Cinema Summit in Mumbai where she spoke at length about all the platforms she is associated with.
Ekta Kapoor at Jagran Film Festival.
 Ekta Kapoor at Jagran Film Festival.

Ace filmmaker Ekta Kapoor recently graced the event of Jagran Cinema Summit in Mumbai where she spoke at length about all the platforms she is associated with. 

Hailed to be the TRP Queen and the pioneer of daily soap entertainment, Ekta Kapoor solely changed the face of Indian TV. After conquering TV, the content czarina is leaving impressive imprints on the cine-goers and digital viewers.

 

The latest domain being the digital platform, Ekta Kapoor spoke at length about her thoughts on how she is attracting viewers for the latest medium.

Breaking stereotypes in the entertainment world, Ekta Kapoor also spoke about her journey in filmmaking and television industry.

Content czarina Ekta has very well known the pulse of her viewers and delivered the best time and again.

Ekta has tailor-made content for the online audience. She has her own digital video streaming service where she brings in content for the younger generation who prefer watching content on their phones

Speaking about her experience, Ekta said, "Acceptance is the biggest word we should learn. I have as much fun making a show like 'Naagin' as much as promoting a 'Lipstick Under My Burkha'. Mobile is going to decide what people want to watch. They might want to watch both 'Naagin' and 'Narcos' or a romantic movie or a thriller, there's a whole world out there!"

Ekta Kapoor is currently mastering various mediums as she basks in the glory of her web series Home gears up for the much loved and anticipated reboot of Kasautii Zindagii Kay and also is busy with her upcoming feature films ‘Mental Hai Kya’ and ‘Jabariya Jodi’.

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