Mumbai: 'Lipstick Under My Burkha' has done the impossible, the award-winning-film that had created massive curiosity and buzz pre-release has had a bumper opening.
Never before in the history of Indian cinema has a 'festival film' had such a solid box-office opening number of 1.22 crores across a tight 400 screens.
The film has broken all rules even at the box office!!!
The trade has been shaken up by the fact that a festival woman- oriented film has opened to huge numbers on a limited screen release.
It opened to a tight 400 screens in India and as the first show opened, almost every show was over 60% occupancy!
Small is the new big....