Allu Arjun's films, a hot property in Bollywood
Deccan Chronicle.| Sanskriti Ramachandran
The success of Pushpa: The Rise is set to change the remake rights' scenario in Bollywood
Allu Arjun from Pushpa The Rise
With Allu Arjun’s latest film being a thundering success, Manish Shah of Goldmine Films, the producer of the Hindi-dubbed version of the actor’s previous hit Ala Vaikuntapuram Lo, was all set to release it on January 26, in the Bollywood market, hoping to capitalise on it.
There was strong opposition and naturally so because the same film is being remade in Hindi with Kartik Aryan and Kriti Sanon. The makers and actors from the Hindi remake of the film Shehzaada expressed apprehensions on how their film will be affected if the dubbed version releases pan India.
Finally, Manish Shah gave in. "We had to take a call on not releasing the film. I’ve spent a lot of money, but then money isn’t everything. The producers of the film Ala Vaikuntapuram Lo are old associates of mine and we took a decision to not release the dubbed version now since Shehzaada with Kartik Aaryan and Kriti Sanon is also being made. We had been in talks for a few days to resolve the problem and had to take a decision that’s beneficial to the film industry," says Manish Shah, who’s been buying dubbing rights of south films and releasing them on satellite and digital for many years now.
Shah, however, says he’ll not disappoint Allu Arjun fans. "After Pushpa: The Rise Allu Arjun’s fans have been waiting to see the Hindi version of Ala Vaikuntapuram Lo. Hence, I’ll be releasing it on my own satellite channel, Dhinchak, on February 6," he said.
Remakes out, it’s dubbed version now
Interestingly, the remake rights of movies being sold as of now for a few crores may not happen anymore. "All such pan-India films will be dubbed and released in the theatres because everyone has realised that there’s a huge audience for that.
A remake right of a big south film, be it in Telugu or Tamil sells anywhere between Rs 1 to 5 crores only. But if the dubbed version happens and the monies come in, everyone makes over Rs 25 crore and they’d not let that go anymore," states Shah, explaining how the success of action entertainer Pushpa: The Rise is now a game-changer in terms of how films are going to be remade.