Entertainment Bollywood 20 Nov 2016 Demonetisation took ...

Demonetisation took our film down: Arjun Rampal

DECCAN CHRONICLE.
Published Nov 20, 2016, 12:14 am IST
Updated Nov 20, 2016, 7:29 am IST
We never expected such a big economic policy-change just two days before our release, Rampal.
Arjun Rampal
 Arjun Rampal

The very watchable Arjun Rampal is in a daze after the fate that was met by his latest film Rock On 2. “We all worked really hard to make a sequel that made sense. We never expected such a big economic policy-change just two days before our release.”

Arjun agrees demonetisation changed everything. “We were suddenly staring at an audience with zero purchasing power, what with all their existing funds requiring banking intervention. I’ve to admit we panicked. We had two choices .We could postpone our release or go ahead as planned. We did try to push it ahead. But it was not possible at that late stage. We had to release, and Rock On 2 took the brunt of the demonetisation. But no regrets,” he adds.

 

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