Mumbai: Rajkummar Rao recently posted a cryptic message on his social media asking influencers for their help to launch his 'new product'. The influencers responded with challenges for the actor to keep things interesting. All of Raj's fans were thrown into a tizzy, wondering what this mysterious product really is.
Later, his Stree co-star Shraddha Kapoor posted on her social media asking Rajkummar Rao about his product. She wrote, "Bohot sunn rahi hoon tumhare jugaad ke baare mein. Please mujhe detail mein batao na! P.S. Now don't say, "Oh Shraddha kal aana".
Rajkummar replied to her saying, "Oh Shraddha kal nai 18th ko aana. Trailer bhejunga. Bahut exciting hai iss jugaad ki kahani." Yes, the product is actually Rajkummar's upcoming film trailer. This unique marketing strategy was taken up by Raj to announce the trailer launch date of his film - Made In China, which will be out today at 1 PM.
Not just Shraddha, but Rao's previous and current co-stars such as Vidya Balan, Kriti Sanon, Kriti Kharbanda, Janhvi Kapoor amongst others also posted on their social media asking him about this product. #IndiKaJugaad has surely become a hot topic of conversation online and in B-Town and built a huge buzz with the audience with curiosity levels rising.
Produced by Maddock Films in association with Jio Studios, Made In China is directed by Mikhil Musale, starring Rajkummar Rao, Mouni Roy, Boman Irani, Paresh Rawal, Gajraj Rao and Sumeet Vyas. Releasing this Diwali.