The highly anticipated "Tiger 3," the latest addition to Aditya Chopra's YRF Spy Universe, has been the talk of the town, with fans eagerly awaiting its release. Starring the dynamic duo of Salman Khan and Katrina Kaif, the film's Diwali 2023 release date was always on the radar. However, when Yash Raj Films unveiled the thrilling trailer, they also disclosed the precise release date: November 12. Interestingly, it's not just Diwali but also a Sunday, which is a break from the traditional Bollywood release days of Fridays.
Now, you might wonder, why a Sunday release? In an ideal scenario, "Tiger 3" would have hit theaters on a Friday, which is the conventional release day for Bollywood movies. However, the makers made a unique decision to opt for a Sunday release. This is a departure from the norm, especially considering that the previous film in the YRF Spy Universe, Shah Rukh Khan's "Pathaan," was released on a Wednesday, January 25, to coincide with Republic Day. This strategic move allowed the film to enjoy a head start at the box office.
So, why did "Tiger 3" steer clear of the Friday release on November 10, which happens to be Dhanteras, an auspicious occasion during Diwali celebrations? The answer lies in a complex and strategic release plan, as outlined in a press note from YRF. The note stated, "The complex release window this Diwali has prompted YRF to devise a strategic and unique release plan. 2023 is the year of 'Adhik Maas,' which has led to complications regarding festival dates. This year, Monday, November 13, is New Moon/Amavasya, and the Govardhan Pooja/Gujarati New Year falls on November 14. Bhai Dooj is on November 15, giving the film an extended run in this crucial holiday period, which will aid in collections through the week."
While this unique release strategy provides "Tiger 3" with a clear two-day window for its initial release, it also benefits another highly anticipated film, "The Marvels." This superhero film, featuring Brie Larson in the lead role, will be free from any major Bollywood competition during its release on November 10.
Directed by Maneesh Sharma, "Tiger 3" is the third installment in the Tiger franchise and boasts an ensemble cast, including Emraan Hashmi, Revathy, and Kumud Mishra. The film also promises an exciting cameo appearance by Shah Rukh Khan, reprising his role as Pathaan from the YRF Spy Universe. Fans can't wait to witness this action-packed spectacle that's set to light up the screens on November 12, making this Diwali even more special.
