Mumbai: Varun Dhawan's latest release October has been garnering a lot of appreciation from all quarters. The film which depicts a unique love story from the vision of Shoojit Sircar, had distinct ways of promotion the film.
Varun Dhawan did a lot of firsts for the film including a Twitter live right before the trailer launch so that the audiences in the theatre which included media and his fans could see him enroute the theatre and talk about the film. This went live on the big screen in the theatre. This is for the first time any actor has attempted to do such an interactive promotion and it worked well for the actor as all were hooked on to him and the trailer with this activity.
Recently, Alia Bhatt did the same. Raazi trailer is attached to October. Since both films are driven by content, their audience is quite similar. During one of the screenings of October, Alia went live on Facebook after the Raazi trailer was played on the big screen. The audience sitting in the theatre could see the actress on screen and also interact with her through Facebook.
With the similar orientation of the film, it makes sense for Alia to follow the lead of Varun!