Mumbai: 'Ae Dil Hai Mushkil' and 'Shivaay' have been involved in a much publicized clash, courtesy to the Diwali box-office associated hype coupled with the ugly altercations between the two camps that preceded the release of the two highly anticipated films.
While 'Shivaay' had a generally uncontroversial post-productive promotional run, ‘Ae Dil Hai Mushkil’ was all over national media, courtesy to the casting of Fawad Khan, in the wake of the Uri terror attacks and India’s retaliatory surgical strike.
ADMH did benefit from the massive hype and publicity and emerged as the better earner through the opening weekend, while ‘Shivaay’ ruled the single-screens.
We hear, the screens of ADHM have been reduced, while Shivaay is still ruling single screens all over. Despite demonetisation, Shivaay has been going steady in theatres. Ajay Devgn starrer film witnessed good occupancy in theatres last weekend.
Looking at the footfall, the theatre chains have decided to increase the number of shows from Tuesday.
Shivaay has collected Rs 93.4 crores in 14 days and collections of 15th, 16th and 17th day will be updated soon.