De De Pyar De, starring Ajay Devgn-Tabu, now has a new release date. Instead of May 17 the movie will now be released a day in advance, May 16.
Though Luv Ranjan, deeply immersed in supporting his dear friend Akiv Ali to his directorial debut’s release, completely denies it, the film trade says the poor response to Karan Johar’s Student of The Year 2 is the reason why De De Pyar De has decided to release a day earlier.
One of the film’s major distributors reveals, “Student Of The Year2 is expected to fall steeply from Monday. I think the decision to prepone DeDe Pyar De has been taken in the light of SOTY2’s under-whelming performance at the box office.”
But the film’s co-producer and co-writer, Luv Ranjan, continues to deny that De De Pyar De’s preponement is in any way connected with the under performance of SOTY2.
“We’ve decided to have paid previews on Thursday night at multiplexes across India and then we go for a formal release on Friday. Paid previews used to be quite a trend in the past. We just want audiences to have access to our film on the evening before the formal release,” says Luv.
Ranjan who has in the past directed surprise blockbusters Pyaar Ka Punchnama and Sonu Ke Titu Ke Sweety says De De Pyar De has all the elements of family film. “It looks naughty because it seems to be all about a middle-aged man in love with a girl young enough to be wife. But that’s not all there is to it. Believe me, we haven’t even given away 30 per cent of the plot in the trailer. What you see in the trailer is the banter and laughter. But there is an underlying seriousness to the theme.”...