Brand new production-distribution house floated with Rajat-Kalki's Mantra

Mumbai: After decades of collaborating with the biggest names in the Indian film industry, the Filmart Printers brand has chosen to take their passion for the movies one step further by launching their own production and distribution company, Filmart Productions.

Filmart has been in the business of cinema publicity and printing since 1968 and has done publicity printing for most of the big corporate and production houses like Eros Intl. UTV, Viacom, Sanjay Leela Bhansali, T. Series, Aamir Khan Productions, Essel Vision, Sanjay Gupta, PVR Pictures, Excel Entertainment among various others. After being involved in the marketing and publicity for many thousands of films, Anil Mani, Jai Mani & Hrithik Mani, the three brothers behind the brand, have started their own production & distribution company Filmart Productions with their first production venture, the film ‘Mantra,’ starring Rajat Kapoor, Kalki Koechlin, Shiv Pandit, Adil Hussain and Lushin Dubey.

Anil Mani from Filmart, is excited about the launch with the film's theatrical release. "After having been in the movie business so long, it is exciting to take this brand has taken the new step of telling stories that will change the way people look at history. Mantra is an important film that will make people nostalgic for the 90s and deeply reflect upon how we got here."

‘Mantra’ made its world premiere at MAMI, India's premiere film festival in October 2016 and then went on to make its American premiere at the South Asian International Film Festival in New York.

The film directed by debutante Nicholas Khargaonkar releases across India on March 17.