Entertainment Bollywood 13 Feb 2016 Dilwale not the firs ...

Dilwale not the first film when Shah Rukh Khan paid for distributors' losses

DECCAN CHRONICLE.
Published Feb 13, 2016, 7:52 pm IST
Updated Feb 13, 2016, 7:52 pm IST
Back in the day, Shah Rukh shelled out money when his films ‘Asoka’ and ‘Paheli’ didn’t do as well as expected at the box office.
Shah Rukh Khan didn't want to disappoint those who had show faith in his films.
 Shah Rukh Khan didn't want to disappoint those who had show faith in his films.

Shah Rukh Khan proved that he was a real dilwala, when he refunded 50% losses faced by distributors who bought rights to his 2015 flick ‘Dilwale’. Today, new reports suggest that this was not the first time the Bollywood Badshah paid back.

According to reports on Boxoffice India, Shah Rukh had done such noble work back in the day when his films ‘Asoka’ and ‘Paheli’ didn’t do as well as expected. The report suggests that after ‘Asoka’ failed at the box-office the actor, sold his next release ‘Chalte Chalte’ at a lower price (than it would have otherwise commanded), to the very same set of distributors.

 

Also read: Shah Rukh Khan returns half of Dilwale fee

The same was the case for when ‘Paheli’ failed. Shah Rukh made it a point to sell his next release ‘Om Shanti Om’, to the distributors who lost money on the previous film. Shah Rukh makes it a point to go back to the same distributors who show faith in his work and offer them the film first, and at a fair price before offering it to others. The actor reportedly does not want to ‘disappoint those who show faith in his company’ – Red Chillies Entertainment.

 

 

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