Hrithik Roshan is taking a keen and personal interest in every aspect of the marketing and release of his new film Mohenjo Daro, which releases in August.
The first look of the Ashutosh Gowariker film is out. The poster, which shows Hrithik Roshan against a glowing orange backdrop, has already gone viral.
Hrithik says he is very pleased with the outcome. “A few years back the poster of Raj Kumar Hirani’s PK revealed the potential impact one single image could have. And now to experience that myself for Mohenjo Daro is truly overwhelming,” he says.
Hrithik feels Mohenjo Daro will be among his best works. “The impact of the posters holds testimony to the sheer hard work that has gone behind every aspect of this fantastic movie,” he adds.
A source close to the historical drama reveals, “Hrithik has not had a release since Bang Bang in October 2014. He is hands-on with this one. He’s working very closely with Ashutosh Gowariker to create a near-perfect atmosphere for the film’s release.”
The film releases on the same Friday as the Akshay Kumar starrer Rustam. And sources say that UTV, the producers of Mohenjo Daro, have booked theatres across India and overseas well in advance.
