Entertainment Bollywood 10 Apr 2016 Good news for Brand ...

Good news for Brand Bachchan

DECCAN CHRONICLE. | MEHUL S THAKKAR
Published Apr 10, 2016, 12:33 am IST
Updated Apr 10, 2016, 9:00 am IST
Amitabh Bachchan name appearing in the Panama Papers led many to doubt if his brand value would take a hit now.
 Amitabh Bachchan name appearing in the Panama Papers led many to doubt if his brand value would take a hit now.

Brand Amitabh Bachchan is one of the most powerful marketing forces in the country. Big B is often referred to as the lord of endorsements — he reportedly charges an endorsement fee of Rs 2.5 crore to Rs 3 crore a day and his brand value is estimated at over Rs 700 crore. His name appearing in the Panama Papers led many to doubt if his brand value would take a hit now. But looks like bad news has actually turned into good news, because companies seem more keen than ever to associate themselves with his name.

A source from the ad industry told us, “He is one actor who is so deeply entrenched in the endorsement arena, no wonder he is called the game changer in not just cinema and television but in brands as well.” And his game is all set to become stronger as we hear that several brands are waiting for Big B’s approval to take things ahead. A source revealed, “Brands like Pidilite, Dabur, Yupp TV are working on big campaigns designed around him. His current brands are also renewing their contracts.”

And what about his endorsement for government projects? “He has been the face of many campaigns for Save The Tiger, TB awareness, Kisaan campaign, polio vaccination to name a few. He is in talks for a few more initiatives. Announcements will be made soon.”

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