While excitement about Ayan Mukerji’s Brahmastra is at an all-time high, there were whispers that the film’s trailer may be launched on the occasion of Dussehra. The film’s first look was launched at the Kumbh Mela earlier this year, and what happened on Durga Navami and on Dassehra was a surrogate promotion of the film.
First to leave the blocks were Alia Bhatt and Ranbir Kapoor — who attended the Navami celebrations albeit separately — and Ayan Mukherji who also happens to be one of the organisers of the Durga Puja.
Karan Johar turned up at the event on Dussehra, the day when they apply sindoor on each other and played a sindoor holi. Karan also went on to revel in the mirth with his Kuch Kuch Hota Hai heroine Rani Mukerji.
While this was an unintended surrogate promotional activity, three other filmmakers intentionally decided to promote their films on Dussehra. The makers of Housefull 4 decided to promote their film with a visual of Shaitaan Ka Saala, comprising Akshay Kumar’s head with other female heads. The Ujda Chaman makers shared a picture of the bald Sunny Singh with nine other bald men from Bollywood and Hollywood, and even Salman Khan decided to unleash the look of the villain from Dabangg 3, played by Kiccha Sudeep.