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Watch: When Shah Rukh Khan read out fan mails from around the world

The makers of Shah Rukh Khan's 'Fan' have been coming up with some really quirky promotional strategies.

Mumbai: The makers of Shah Rukh Khan's 'Fan' have been coming up with some really quirky promotional strategies. First, they announced the release date with graffiti on Mannat walls and then unveiled the the films' trailer amidst thousands of fans.

Read: Awesome things about Shah Rukh's Fan, you didn't know

It was only on April Fools' Day that Shah Rukh performed several challenges his fans asked him to, and now, the actor took some time off his schedule to read fan mails from all around the world. While fans emphasized on how he is an integral part of their lives and has made a huge difference, Shah Rukh thanked them for showering love on him.

Watch: From push-ups to mimicking Deepika, SRK completes strange fan requests

Shah Rukh Khan's 'Fan' centers around Gaurav, whose world revolves around the mega movie star Aryan Khanna or God as he refers to him. From the by lanes of Delhi, young Gaurav embarks on a journey to the city of dreams, Mumbai, in order to wish his idol on his birthday. However, things don't go according to plan and his love turns into a dangerous obsession.

( Source : Deccan Chronicle. )
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