Mumbai: Leading actress Amy Jackson announced her new mobile app Amy Jackson Official App, set to be released on 4th March, 2017 in collaboration with New York based startup Escapex. The new app will let fans access Amy’s social handles (Facebook, Twitter, Instagram) and interact with her directly through the in-app social feed. This provides an unparalleled experience for fans, who will be able to enjoy unique & exclusive content from Amy and will be able to be an integral part of Amy’s world.
The app will provide unique features like push notifications, featured videos, superstar posts, contests, superfan badges, subscription and live broadcast.
An exciting, patented feature will transform how fans interact with Amy by giving them the option to boost their or their peers’ comments to increase visibility and actually be seen by the star herself. By turning recognition into virtual currency, the entire fan base can trade their earned or purchased in-app currency to promote themselves and others to the top of the comments feed and become top fans. This one of a kind tool also increases fan-to-fan engagement, while giving users a true sense of community.
“The future is going to be very exciting for me with a number of projects in the pipeline, and you will be the first to know about them here on my official app. The app allows me to move to the next level in social media engagement and I look forward to a deeper interaction with my fans,” says Amy Jackson.
For stars like Amy Jackson, this kind of independent digital route offers a major advantage. Being completely free for fans, the app will display the same advertising content sold by big networks. The same targeted ads these users see on Facebook, Twitter and Google are now bringing revenue to the person who produces the content that drives people to these apps and websites in the first place.
An artist-owned app garners the star a greater slice of ad revenue, while also scooping up data on which content fans like most and being able to directly sell all sorts of merchandise. By creating her own branded app, Amy hopes to provide her massive fan base with a better social experience and closer connection.
Sephi Shapira, CEO Escapex “We are honored to partner with Amy Jackson one of the most innovative stars on the raise today. Alongside her acting and a modelling career Amy features as a brand ambassador for Yardley of London and Ponds Beauty. Together, we strive to start a new era in social media where control is put back in the hands of models, actors and creators who will finally be able to fully engage with their fans.”
Amy’s phenomenal rise to fame started out in the quiet streets of Woolton, Liverpool, where she was working as a successful model within the UK and across Europe. In 2009, Amy was spotted by Tamil film director A. L. Vijay in America when she was crowned Miss Teen World. Within a few years, Amy has gone from Liverpool beauty queen to one of the most in demand actresses in Indian cinema.
Alongside her acting, Amy continues to carve out a successful modelling career working with top level photographers for shoots and appearing in internationally renowned magazines.
Away from work, Amy promotes special causes close to her heart such as 'Girl Child' education in India and as a spokesperson for St Jude’s Children’s Hospice raising awareness.
Amy is currently shooting in Chennai for one of the biggest movie to be released in 2017. The name of the movie is '2.0'. The film is starring the Demi God of Indian cinema Rajnikanth along with Superstar Akshay Kumar and Amy Jackson. Immediately after her App launch Amy Jackson will leave for UK to shoot for a British film 'Boogie Man'.