Bollywood actor Arjun Kapoor has been trying to engage with audiences on the Internet by coming up with cool digital properties. His Arjun Recommends has gained quite a following because of his eclectic content recommendations. Now, he is starting another digital IP called Bak Bak with Baba in which he will talk to his industry friends and family to unearth things that people might not know.
Arjun says, “We live in a digital era where one has the liberty to create some cool, conversation-starting campaigns. I have always liked to be on the forefront to create something new for my audience and fans on the Internet. My new digital IP will give everyone a sneak peek into things that might not have been known about theirfavourite stars.”
About Bak Bak with Baba’s content, Arjun says, “It is a fun, endearing, informal chat session with my family, friends, and colleagues about their likes and passions. Everyone in the industry knows that I’m a chatterbox. I can talk about anything under the sun. Hence the name.” Arjun’s sister Janhvi Kapoor will be the first guest.
He says, “We happened to shoot for a fashion magazine together and out of the blue, I came up with this idea. She was sporting enough to field some questions I threw at her and she didn’t hold back either.”