Bhumi Pednekar has been roped in by an international crystal brand as its ambassador. She joins supermodel Karlie Kloss, South Korean actress Park Shin-hye and British author and influencer Candice Brathwaite in endorsing the spectacular jewellery and fine watches that the brand is known for.
Reportedly, the brand picked Bhumi because she is not only celebrated for her body of work in Bollywood but is also hailed as a vocal citizen. She has constantly spoken about climate change and its growing threat to the planet.
Bhumi revealed that she was environmentally conscious since childhood. “I had this fear right from my childhood — ‘Oh what will happen to this world! What will happen when the water dries up?’ So, I started reading up on climate change. I have always tried to have a sustainable style of living, especially since I became an adult,” she said.