While getting the ex-couple for an ad may be quite expensive, their pairing in Tiger Zinda Hai has garnered interest among brands.
Katrina Kaif now has a chance to feature with Salman Khan in commercials. Well, the actress is not exactly signing on endorsements with Salman, but the lead pair of Tiger Zinda Hai may soon feature in commercials that are co-branded activities to promote the film.
The Salman-Katrina jodi is really popular among fans and many brands have wanted to sign them on together. They now have a chance to feature them under the garb of Tiger Zinda Hai. A brand source explains, “If a brand were to sign them up together, it is expensive to get them onboard. But when it comes to film promotions and co-branded activities, the costs are much lower because they are designed as promotional activities for the films too. Shah Rukh Khan was the first actor-producer, who offered these deals to brands and managed a huge Rs 52 crore as funds when it came to releasing his film Ra.One. And now it will be the much-awaited Salman-Katrina jodi that will come together for such activities.” Clearly, brands are pretty excited at the moment.