Mumbai: ‘Ae Dil Hai Mushkil’ and ‘Shivaay’ have been involved in a much publicised clash, courtesy to the Diwali box-office associated hype coupled with the ugly altercations between the two camps that preceded the release of the two highly anticipated films.
While ‘Shivaay’ had a generally uncontroversial post-productive promotional run, ‘Ae Dil Hai Mushkil’ was all over national media, courtesy to the casting of Fawad Khan, in the wake of the Uri terror attacks and India’s retaliatory surgical strike.
The MNS had vociferously lambasted Karan Johar, making it amply clear they wouldn’t ‘let’ the film to be released in the country. Karan Johar and Raj Thackeray, chief of the MNS, had ultimately arrived on a consensus, facilitating a smooth release for the film, after Karan agreed to donate 5 crore rupees to the Indian army relief fund.
The film did benefit from the massive hype and publicity and emerged as the better earner through the opening weekend.
While ‘Shivaay’ ruled the single-screens, ‘Ae Dil Hai Mushkil’ dominated the multiplexes.
After a good four days of box-office run, while both have raked in commendable moolah, Karan Johar’s Ranbir Kapoor-Aishwarya Rai Bachchan-Anushka sharma starrer has been the clear winner.
While the romantic drama had raked in 13 crore rupees, approximately, on opening day, Ajay Devgn’s self-starring directorial managed a relatively low 9 crore rupees.
The films were consistent with a slight slump on Saturday, grossing approximately 12.50 crores and 8.25 crores respectively. However, nationwide Diwali festivities resulted in a considerable decline in Sunday collections, as ‘Ae Dil Hai Mushkil’ collected 8.5 crores while Shivaay could manage only 6.5 crores.
However, as was expected, the films peaked on Monday, a proper Diwali holiday, grossing their absolute bests.
While ‘Ae Dil Hai Mushkil’ grossed a whopping 18 crores approximately, ‘Shivaay’ managed to rake in a good 15 crore rupees.
It remains to be seen how the two fair through the weekdays, with no major releases in the immediate future....