This Diwali, experience love like never before as we follow the journey of Ranbir, Anushka and Aishwarya states the teaser of an upcoming film long before its release date. Teasers releasing before the trailers on YouTube seems to be the new fad for film promos and if recent teasers of Ae Dil Hai Mushkil and Bar Baar Dekho are anything to go by, then clearly the film makers know how to play their cards right. While stars producers, directors and the crew slog hard to make the film, it’s also important to reach out to their fans and create the necessary hype much before the release date. After all, sometimes it’s the first weekend that really counts for the footfalls and raking in the moolah at the box office.
Typically trailers adhere to the chronology of the film, while teasers can be more free form, building up to a film’s release. Elahe Hiptoola, actor, producer, fashion designer of popular films like Iqbal, Dor and Dhanak confirms to the trend of teasers before trailers. “Teasers are important. We also did teasers and campaigns for our movies. In the days of Rockford teasers on YouTube were not common, so we ran campaigns in the form of hoardings. There were different kind of teasers and campaigns for our other movies also. It all depends on the budget, but a final push before the film and even a week after the film is crucial for all film makers. Now with digital media even smaller ones are coming out with early teasers. Of course, the bigger banners are going all out to grab every eyeball that they can way before the trailers and release.”
Even internationally film makers have believed in creating a kind of excited suspense in the minds of the audience, so that when the film releases, they will flock to watch it. Some of the classic examples for such campaigns, posters and teasers before the trailers include Interstellar, Inception, Gone Girl, The Dark Knight, The Redeeming and many more.
