BBB’s BABYBOO Is The New Age Party Anthem We All Have Been Waiting For!
He is shaping the next wave of Indian hip-hop one song at a time. With his upcoming release “BABYBOOO”, BBB is ready to set your screens on fire.
At a mere age of 23, BBB has become a genre-fluid rapper, a visionary, songwriter, and a creative director who embodies a global identity for brown artists—rooted in authenticity yet fluent in contemporary music. He is shaping the next wave of Indian hip-hop one song at a time. With his upcoming release “BABYBOOO”, BBB is ready to set your screens on fire.
Raised in Noida, educated at a boarding school in Dehradun, and going to London for his higher education, his journey has been rooted in cultural diversity which is reflected in all the work that he does as an artist; whether it be working as a musician or taking the fashion show by storm, BBB has always made sure to celebrate this uniqueness in each of his song and lyrics that he composed and “BABYBOO” is no different.
BBB further mentions, “I feel my move to London has expanded not just my artistry but my entire worldview of people. Their culture, their individuality and rawness which is then transcended in my music that’s emotionally raw, fashion-forward and sonically daring. Music is both; my love and my peace and I want to offer the same to everybody in this world through my art.”
For this Desi turned into a Videsi underground rockstar, “BABYBOO” is a love letter with a backbone. “BABYBOO” is BBB’s sleekest flex yet—an R&B & Rap musical that pairs midnight-city drums with a honeyed hook built to loop.
Depicting a lover-boy charm and streetwise confidence on screen, the song focuses on brown girls insisting on beauty without apology and worth without permission. At its core, “BABYBOO” is an affirmation where he believes in turning a personal note into a universal mantra.
Having collaborated with other influential artists like UNLUV, URBAN POET, his magnificent appearance alongside “Yung Sammy” in the song “Big Man Ting”, and his solo cuts such as “Brick By Brick” and “YUNG FLACKO”, have all turned BBB into one of the underground’s most influential and consistent voices of today's time.
BBB’s creative universe reflects the ambition and nuance of a new generation who are unafraid to blur boundaries and he believes his latest single will shatter all the cross-cultural differences and his lyrics and music will bring everyone under one roof that speaks of unity, warmth and compassion for all.
