Shriya, Siddharth, Tamannaah, Rana flag off IIFA Utsavam
The first edition of the International Indian Film Academy (IIFA) Utsavam awards function was off to a glitzy start as some of the biggest names in the South film industry walked the green carpet. Photo: Viral Bhayani
Southern stars Shivrajkumar, Shriya Saran and Devi Sri Prasad, among others, flagged off the first edition of the award show on January 24, with a small function in the morning.
The green carpet event that saw stars like Rana Daggubati, actor Siddharth, Tamannaah Bhatiya, Kamal Hassan and more, was held later the same evening.
The stars turned up in their fashionable best, for the award function that celebrates and honours talent across the four southern film industries — Malayalam, Tamil, Telugu and Kannada.
Originally scheduled to be held on December 4-5 last year, the event had to be postponed because of the unprecedented floods that devastated Chennai.
The organisers of show along with its stakeholders raised overRs.1 crore for the victims of flood-ravaged Chennai as part of their campaign 'Be One For Chennai'.
The proceeds from the ticket sales and donations from the event have been directed towards providing relief to the deluge victims.
Appreciating the gesture of the organisers to have postponed the event, Tamil veteran actor Nasser, said that he and his colleagues were deeply moved.
The rehearsals for the two-day award ceremony, which will conclude on Monday, has been going on for the past whole week.
“I am eagerly looking forward to my performance, which is an entertaining act packed with blockbusters and will surely be a hit with all my fans,” Ram Charan said in an interview.
Actress Shriya Saran said, “I had attended IIFA long ago when I made my debut. I had also performed that year. I am happy that IIFA is now celebrating cinema in the South and bringing all the actors together.”
Actor R Madhavan was one of the presenters at the show.
'Baahubali' picked up the award in the 'Best Picture' category. The film had reportedly collected over 600 crore in the world wide box office.
'Baahubali' picked up six awards at that included 'Best Tamil Playback singer', 'Best Tamil Supporting Role Male', 'Best Tamil supporting Role Female' and 'Best playback Tamil singer Male'.
Here's a look at all the celebs who walked the green carpet. Seen here: Jayam Ravi
Isha Talwar shows off her curves in a beautiful black and green saree.
Parul Yadav is a vision in white on the green carpet.
Actress Roma keeps it simple with an ombre gown.
Actress Anjjanaa picks a green gown for the green carpet event.
Radha Nirosha in a green and gold traditional Indian ensemble.
Nikki Galrani walks the green carpet in a pink ensemble.
Regina stunns in a red frill ensemble.
Rakul Preet at the IIFA Utsavam awards.
Sonal Chauhan in a beautiful black and white lace gown.