Christmas is When Consumers Celebrate, Experience and Gift
16 Dec 2025 4:30 PM IST16 Dec 2025 4:30 PM IST
Hyderabad market has shown a strong momentum, says Vishal Chartuvedi
Vishal Chaturvedi in the frame (Photo by arramgement)
As the festive season brings colour, gifting and celebration to the forefront, The Body Shop is leaning into Christmas with renewed energy and innovation. This year’s limited-edition festive range captures the spirit of indulgence, innovation and joy that defines the season.
"Christmas has always been the most exciting time of the year for us,” says Vishal Chaturvedi, Group Chief Revenue Officer, Quest Retail, The Body Shop. “As a brand, we have believed in innovation from day one, and over the last 50 years globally, this season has consistently brought newness, colour and energy.”
He explains that the latest The Body Shop festive range is designed as a limited-edition launch, available only during Christmas. “This is not a year-round range. It’s meant for gifting, for fun, and for celebration. That’s what the brand believes in, and that’s why this collection exists.”
According to him, the festive period is also when consumers naturally turn to gifting. “This is the biggest time of the year for us globally, and in India especially, gifting is very strong. We are seen as an ideal gifting destination, and this collection reinforces that.”
This year’s Christmas edit introduces three seasonal variants — plum, caramel and cranberry. “These are festive favourites. The flavours are phenomenal, the colours are vibrant, and from an efficacy point of view, the products are excellent,” he says. “We launched the range about three weeks ago, and the response across India, including Hyderabad, has been phenomenal.”
What makes this year particularly special is its timing. “Post-COVID, this is the first time we’ve launched three Christmas ranges together. Earlier, we would do one or two. Bringing all three back at once has created a lot of excitement.”
While gifting remains a key focus, Chaturvedi stresses that the collection isn’t limited to that. “It’s both — gifting and personal care. This is a body care range, and the fragrances gel perfectly with the season. That’s why the range is colourful, festive and indulgent.”
Interestingly, revenue is not the primary lens through which the launch is viewed. “We don’t look at this purely from a revenue point of view. For us, it’s about excitement. This is a great recruitment driver for new consumers,” he says. “The store experience during Christmas is very different, very inviting.”
He adds that loyal consumers actively wait for these launches. “We have a very robust loyalty programme, and whenever these festive ranges come back, we reconnect with our consumers. Many of them look forward to it every year.”
Speaking about Hyderabad, Chaturvedi says the market has shown strong momentum. “We have a good presence here and we’re expanding. This store itself has been renovated into a workshop format. It allows us to tell our stories better and create a richer consumer experience.”
Those stories, he says, are central to the brand’s identity. “We’ve always been an ethical brand. Our products are sourced through the Community Fair Trade programme, supporting communities across different parts of the world. There’s a story behind everything we do — from ingredients to store design.”
On marketing in today’s context, he believes differentiation matters more than noise. “Marketing has completely changed, but what sets us apart is our approach. Even the store you’re standing in — every element is ethically sourced or recycled. That’s how we differentiate.”
He also points to the brand’s long-standing consumer trust. “With the price points we offer and the efficacy our products deliver, I can confidently say they’re phenomenal. We have over three million customers across India built over 20 years — that kind of trust doesn’t come easily.”
Asked if he had a personal favourite from the range, he smiles. “From my point of view, I really like the plum range. But honestly, all three perform equally well.”
As for a message to consumers this festive season, he keeps it simple: “Come in, enjoy the products, experience them, and be a happy customer.”
This interview was done by Krishna Kumari, an intern with Deccan Chronicle
( Source : Deccan Chronicle )
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