Paras Dairy Expands Cheese Portfolio with Launch of Galacia Cream Cheese
Cream cheese is a specialised category where product consistency, manufacturing expertise, cold-chain discipline and application performance are critical, he noted.
Pune: Paras Dairy, a dairy brand from VRS Foods, has entered the specialized cream cheese category with Galacia, targeting bakeries, cafes, hotels, restaurants and professional food-service operators.
The firm has also invested over Rs 100 crore in the cheese business to build capabilities that can address the evolving needs of both consumers and India's rapidly developing food-service ecosystem.
"The launch of Galacia Cream Cheese is an important step in Paras Dairy's evolution as we strengthen our presence in the value-added cheese segment,” said Gajinder Nagar, joint managing director at VRS Foods.
Cream cheese is a specialised category where product consistency, manufacturing expertise, cold-chain discipline and application performance are critical, he noted.
Galacia Cream Cheese has been developed with a soft, smooth and creamy taste and a rich, indulgent texture, with applications spanning cheesecakes, frostings, desserts, sandwiches, wraps, dips and spreads, the company said.
The product will be available in 400g and 1kg packs, with the 400g format designed for smaller bakeries and home bakers, while the 1kg format will cater primarily to HoReCa and professional users, it added.
“Our investment of over Rs 100 crore in the cheese business reflects our long-term commitment,” Nagar said, adding that with Galacia, its focus was on building a strong and dependable proposition for the professionals, who use it every day.
The Galacia launch comes at a time when cream cheese applications are expanding beyond traditional spreads into a broader range of bakery and food-service formats.
“Cheesecakes, frostings, desserts, sandwiches, wraps and dips are among the applications targeted by Galacia, creating opportunities across bakeries and cake shops, cafes and coffee chains, hotels and restaurants, cloud kitchens, QSRs and home baking,” Nagar said.
The institutional segment accounts for nearly 85–90 per cent of India’s cream cheese demand, highlighting the category’s strong dependence on professional food-service applications.
Product sampling and conversion initiatives will be undertaken across Mumbai, Bengaluru and Delhi to build awareness and drive adoption among professional users, the company said.
With a network of over 3,00,000 farmers across 7,000 villages, the company continues to deliver high-quality dairy products to consumers in India and overseas markets.
